Lanča Automobili SpA. (it. Lancia Automobiles SpA) is an Italian carmaker who founded Vicenza Lance in 1906 in the city of Turin. The company has a very long tradition of producing luxury models and great success in riding. In 1960 he became a member of the Fiat Group. The company was closed in 1986 with Alfom, in order to form a new Alfa-Lancia Industry (Alfa-Lancia Industriale SpA), which was later withdrawn and taken over under the wing of Fiat in 2007. In the overall reorganization of the Italian automobile industry, a division with the original name (Lancia Automobiles SpA) was formed as part of the group (it is Fiat Group Automobiles SpA). Modern Lancia cars are a luxury alternative to the Fiat and Alfin vehicles with which they share the platform and aggregates. The trademark of the company is the use of Greek alphabet in model names. Oliver Francis is the general manager of the company.